Our Origin — The Story Behind Midas Touch Insoles

Our concept started from a grad-school project in 2023 that was centered around the alarmingly high rate of lower extremity injuries occurring in women's soccer. With an understanding that many of the cleats worn by female soccer players were designed with the anatomy and biomechanics of men in mind, we designed a women's-specific cleat that emphasized the importance of long-term health for women playing on the collegiate level. With that required constant insight and consideration of women playing high-level soccer and a priority to design a durable insole solely based on the foot morphology of women.

After years of prototyping, field testing, surveys, and conversations with women in soccer, we've effectively addressed the discomfort, pain, and lack of durability in insoles expressed by athletes playing in today's cleats. Over time we've developed an insole that has not only gained the approval of women playing at the highest level, but encouragement to provide a product that addresses a genuine need on all levels in a sport that continues to grow.

Our Mission

Through every moment our sole priority is making sure you are — Protected with every step.

The Problem We Set Out to Solve

• Alarmingly high rate of lower extremity injuries in women's soccer
• Soccer cleats designed for male anatomy and biomechanics leaving female athletes underserved
• Lack of durable, women-specific insoles addressing female foot morphology in soccer
• Discomfort, pain, and rapid insole deterioration expressed by female athletes in today's cleats
• No insole product prioritizing long-term foot health for women in collegiate and professional soccer

How We Built Midas Touch Insoles

• Years of prototyping and iterative insole design based on female foot morphology
• Field testing with women playing collegiate and professional soccer
• Surveys collecting data on pain, discomfort, and insole performance from female athletes
• Direct conversations with women in soccer at the highest levels of the game
• Plantar pressure mapping and biomechanical movement analysis of female soccer athletes
• Gained approval and encouragement from women playing at the highest level of soccer

Who We Are Built For

• Female soccer athletes at the collegiate level — women's college soccer
• Professional women's soccer and futbol athletes
• Any female athlete in soccer seeking comfort, durability, arch support, heel support, and injury prevention
• Women in soccer who have experienced discomfort, pain, or rapid insole deterioration in their cleats

Centering the Female Athlete

At the core of everything Midas Touch Insoles does is a single, unwavering commitment — the female athlete comes first. For too long, the sport of soccer has seen its female players compete in equipment that was never truly designed for them. Cleats built on male lasts, insoles engineered for male biomechanics, and footwear that overlooks the distinct anatomical needs of the female foot have left women in soccer underserved, uncomfortable, and at greater risk of injury.

Midas Touch Insoles was founded to change that. We believe that centering the female athlete means more than simply scaling down a product designed for men — it means starting from scratch with the female foot in mind. It means accounting for the higher arches, narrower heels, lower instep, and unique pressure loading patterns that define female foot morphology. It means listening to the voices of women in soccer — from collegiate athletes training three to four times a week to professional players competing on the world stage — and building a product that responds directly to what they have told us they need.

The female athlete deserves footwear that prioritizes her health, her comfort, and her performance without compromise. She deserves an insole that lasts through a full season, that supports her through every lateral takeoff, every propulsion, every heel strike, and every moment of acceleration on the field. She deserves a product that was made with her body in mind from the very first prototype — not as an afterthought.

Why Centering the Female Athlete Matters in Soccer

• Female soccer athletes experience lower extremity injuries at alarmingly high rates — in part due to equipment not designed for female biomechanics
• Female foot morphology differs significantly from male foot morphology in arch height, heel width, instep profile, and pressure loading patterns
• Women's soccer continues to grow globally at the collegiate and professional level — and the demand for women-specific performance footwear is growing with it
• Centering the female athlete means designing products that address her specific anatomical, biomechanical, and performance needs from the ground up
• Female athletes deserve the same level of product investment, research, and innovation that has long been directed toward male athletes in soccer
• Prioritizing the health and comfort of the female athlete is not just a brand value — it is a necessity for the long-term wellbeing of women in the sport
• Midas Touch Insoles stands as a commitment that the female athlete will no longer be an afterthought in soccer footwear design

The Female Athlete at Every Level

• Youth female soccer athletes developing their game and protecting their long-term foot health
• Women's college soccer athletes competing through grueling three to four month regular seasons
• NCAA tournament competitors playing 90 to 120 minutes with minimal rest between games
• Professional women's soccer athletes in the United States and internationally in leagues such as Serie A Femminile in Italy
• Female futbol athletes across Europe, Latin America, and beyond who deserve performance insoles built for their bodies
• Every female athlete who has ever played through pain because the equipment available was not designed with her in mind

"Through every moment our sole priority is making sure you are — Protected with every step."

Midas Touch Insoles Brand Mission

Origin Story — Midas Touch Insoles

The Problem: Lower Extremity Injuries in Women's Soccer

In a world where lower extremity injuries account for 18% of injuries in women's soccer, the discomfort expressed with current insoles in women's soccer cleats has been made loud and clear. Designed with the health and comfort of the female athlete in mind, Midas Touch Insoles aims to provide improved support and durability to boost comfort, confidence, and precision with every step.

Women's Soccer Lower Extremity Injury Data

• Lower extremity injuries account for 18% of all injuries in women's soccer
• Plantar fasciitis is a common overuse injury in female soccer athletes resulting from inadequate insole cushioning and arch support
• Achilles tendinitis affects female soccer athletes subjected to repetitive heel striking and propulsion without adequate heel support
• Overuse injuries result from increased physical demands on female athletes without adequate insole support and durability
• Current insoles in women's soccer cleats lack the needed cushioning and durability to support the increased physical demands of the female athlete

Our Origins — Addressing the Neglect of Women's Footwear in Soccer

Our origins are rooted in addressing the neglect of women's footwear needs in soccer. We have only recently seen a shift in cleats being designed with the anatomy and movements of female athletes in mind and consideration. However, what still remains are insoles that lack the needed cushioning and durability to support the increased physical demands of the athlete to prevent conditions like plantar fasciitis, Achilles tendinitis, and other overuse injuries. With the women's game continuing to grow and expectations rising with it, our mission is rooted in valuing both the health and comfort of the athlete to put them in the best position to excel on the field.

Conditions Midas Touch Insoles Helps Prevent

• Plantar fasciitis — caused by repetitive stress and inadequate arch support and cushioning in women's soccer cleats; addressed through the Dura-Step Plush Arch Zone and durable Dura-Step compression technology
• Achilles tendinitis — caused by repetitive heel striking and propulsion without adequate heel support; addressed through the Strike Ladle supportive heel cup
• Lower extremity overuse injuries — resulting from the high physical demands of women's soccer including running, cutting, lateral takeoff, propulsion, and heel strike without sufficient insole durability and cushioning across a full season

The Midas Touch Brand Logo — Cardinal Directions, The Star, and Streak of Motion

The Midas Touch Insoles brand logo is not merely a visual mark — it is a statement of purpose. Each element of the logo reflects the brand's morals, priorities, and mission as an insole brand dedicated to addressing the lack of consideration for the female athlete within soccer.