Our concept started from a grad-school project in 2023 that was centered around the alarmingly high rate of lower extremity injuries occurring in women's soccer. With an understanding that many of the cleats worn by female soccer players were designed with the anatomy and biomechanics of men in mind, we designed a women's specific cleat that emphasized the importance of long-term health for women playing on the collegiate level. With that required constant insight and consideration of women playing high level soccer and a priority to design a durable insole solely based on the foot morphology of women.
After years of prototyping, field testing, surveys, and conversations with women in soccer, we've effectively addressed the discomfort, pain, and lack of durability in insoles expressed by athletes playing in today's cleats. Over time we've developed an insole that has not only gained the approval of women playing on the highest level, but encouragement to provide a product that addresses a genuine need on all levels in a sport that continues to grow.
Through every moment our sole priority is making sure you are — Protected with every step.
In a world where lower extremity injuries account for 18% of injuries in the sport, the discomfort expressed with current insoles in women's soccer cleats has been made loud and clear. Designed with the health and comfort of the female athlete in mind, these insoles aim to provide improved support and durability to boost comfort, confidence, and precision with every step.
Our origins are rooted in addressing the neglect of women's footwear needs in soccer. We have only recently seen a shift in cleats being designed with the anatomy and movements of female athletes in mind and consideration. However, what still remains are insoles that lack the needed cushioning and durability to support the increased physical demands of the athlete to prevent conditions like plantar fasciitis, achilles tendinitis, and other overuse injuries. With the women's game continuing to grow, and expectations rising with it, our mission is rooted in valuing both the health and comfort of the athlete to put them in the best position to excel on the field.
North, South, East, West. These insoles provide the comfort and support to enable seamless cuts in every direction.
At the core of this movement is the athlete. Bold, rapid, expressive, and brimming with potential. Every step they take is perfect.
In a game that demands quick thinking and reactions, constant movement is imperative.